Social Media
Advertise on Douyin
Your next customer isn't searching a catalogue — they're watching a video, and buying before it ends.
Reach 860M+ Users Through Video, Search & Livestream Commerce
Douyin isn't just China's TikTok — it's a full commerce ecosystem with over 860 million monthly active users, where a shopper can watch a product video, visit a brand's in-app store, buy through a livestream, and arrange delivery, all without leaving the app. If your brand isn't producing native video content and running paid campaigns here, you're missing the platform driving the single largest share of China's short-video commerce.
What our Douyin marketing agency can do for you
Account Setup & Verification
We handle Douyin Business Account and Ocean Engine advertising account setup, ensuring your brand is compliant with China's advertising regulations from day one.
KOL & KOC Partnerships
As part of our Douyin marketing service we will help you to identify and manage relationships with creators who match your brand and audience — not just follower counts — to drive authentic product discovery.
Content Strategy & Video Production
Douyin runs on native, entertainment-first video, not repurposed ads. We create short-form content built to perform in Douyin's algorithmic feed, not just look good in a deck.
Paid Advertising (Ocean Engine & Qianchuan)
Our experts plan, launch, and optimise paid campaigns across Feed Ads, Search Ads, DOU+ content boosting, and TopView placements through Ocean Engine — and run Qianchuan (千川) campaigns optimised directly against Douyin Shop conversions and ROAS.
Performance Tracking & Reporting
Regular reporting on reach, engagement, ad ROI, and Douyin Shop GMV attribution — so every campaign is judged on sales, not just views.
FAQ
Here are the questions we get asked most.
Is Douyin just TikTok's Chinese version?
Functionally similar, legally and operationally separate — Douyin and TikTok are fundamentally the same product, but Douyin operates only within mainland China, uses a different sign-up process, and cannot be accessed through the international TikTok app.
Do we need a Chinese entity to advertise?
Not necessarily — foreign companies can open Ocean Engine (Douyin's ad platform) accounts using non-Chinese business licences, though most brands still benefit from a local partner to help with compliance, localisation, and account setup.
What ad formats are available?
Ads run through Ocean Engine and include Open-Screen Ads, Feed Ads, Search Ads, DOU+ (a boosting tool for organic posts), and Business Account promotion tools — supporting both brand awareness and performance-driven objectives.
How important is livestreaming?
Very — livestream commerce, where brands or creators demonstrate and sell products in real time, is one of Douyin's core sales-driving formats, not a nice-to-have add-on.
Is this a one-off setup, or ongoing support?
Treat it as a long-term channel rather than a campaign burst — Douyin rewards consistent content and community-building, and brands that show up sporadically tend to see weak returns relative to the effort of setting the account up properly in the first place.
Get Started
Book A Free Evaluation!
Every brand's starting point is different — your product, your category, your existing presence. Before you commit to anything, our Douyin marketing agency will take a proper look at what it actually takes for your brand to launch in China or the West, and give you a realistic view of the timeline, the groundwork required and the opportunity ahead.
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