Social Media
Advertise on WeChat
WeChat is China's version of WhatsApp — except almost everyone uses it, for everything, every day.
China's most-used super app
WeChat has two content layers that don't exist on WhatsApp: Official Accounts (公众号) for long-form articles, and Channels (视频号) for short video. For a new overseas brand entering China, opening both isn't about reach — it's about closing the distance. Regularly publishing content around product knowledge and brand culture is how an unfamiliar foreign name becomes a familiar, trustworthy one.
This is a different job from Xiaohongshu. RED is where people discover and get recommended products — closer to "seeding" a purchase decision. WeChat is where people go afterward, to check whether a brand is real, credible, and worth trusting long-term. One drives discovery. The other builds the relationship that turns a first purchase into loyalty.
What our WeChat marketing agency can do for you
Account Setup & Verification
As part of our WeChant marketing service, we'll handle Official Account registration, brand verification, and Channels account setup — so your presence is compliant, credible, and correctly structured from day one.
International reach
Content
We plan and write long-form articles that build authority — explaining what your product does, how it's made, and the story behind your brand — rather than announcement-style posts that read like press releases.
Campaign delivery
Video
For a new brand without an established China-based studio or live-selling operation, we focus Channels on short, knowledge-driven video — product explainers, behind-the-brand content, usage tips — building recognition and trust rather than pushing for immediate sales.
China market focus
Speak to our WeChat marketing expert
FAQ
Below are the questions our experts get asked most when clients are exploring WeChat as part of their China strategy.
What ad formats does WeChat offer?
Three main formats: Moments Ads (native posts in the social feed, similar to Facebook Ads, reportedly achieving well above industry-average click-through rates), Banner/Official Account Ads (placements within articles), and Mini Program Ads (pop-up, banner or interstitial ads inside mini programs).
Can we target specific audiences?
Yes — the WeChat advertising platform allows brands to target by age, gender, education, location and, notably, search behaviour, so a well-run account builds an increasingly precise audience over time.
What's a Mini Program, and do we need one?
Mini Programs are lightweight apps-within-WeChat that let brands set up a storefront without building a full e-commerce site — the whole process can take as little as 4 weeks, significantly faster than standing up a Shopify or Magento channel from scratch. For UK brands testing China as a proof of concept, this is often the fastest route to an actual transaction.
Can we take payments directly?
Yes, via WeChat Pay — transaction costs sit around 2% including the acquirer's fee, which is competitive for a market-entry channel.
Is video important on WeChat, or is it mainly text/articles?
Attention has shifted toward WeChat Channels, the platform's short-form video feed, so vertical video is increasingly the format to prioritise over static article images.
Get Started
Book A Free Evaluation!
Every brand's starting point is different — your product, your category, your existing presence. Before you commit to anything, we'll take a proper look at what it actually takes for your brand to launch in China or the West, and give you a realistic view of the timeline, the groundwork required and the opportunity ahead.
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